
Have a look at what these people achieved with our support & revealed about their transformation
There is a great quote by author Steven Pressfield. He states - Nobody says, “I’m never going to write my symphony, they say I’ll write it tomorrow!”
The right time for change is now. In fact, it has always been like this. And that’s an unbending universal law. It’s just that we all have the tendency to painfully delay our own success by avoiding the very thing that we need to succeed in that moment.
It’s time to demand the very best for yourself.


Jack Coates - Joining Primal has been one of the best decisions I've made. It has helped me become more goal-oriented not only in my fitness journey but in life as a whole. I've learned the importance of proper nutrition, healthy habits, and consistency, which has led to improvements both physically and mentally. One of the biggest benefits has been surrounding myself with like-minded individuals who encourage, support, and challenge each other to be better every day. The positive atmosphere, accountability, and knowledge shared within the group have made a lasting impact on me. I highly recommend it to anyone looking to improve their health, mindset, and overall quality of life.


Greg Downham - I joined Primal Fitness at a difficult time in my life where my self esteem was at an all time low, I’d let myself go and had succumbed to modern life. Through my bespoke programme and coaching calls I’ve achieved things I never thought possible. I’ve re-kindled my love for exercise and feel as though I’m in the best shape of my life. My heart and lungs are healthy, my running times are faster, my conditioning is optimised, I’m stronger than I’ve ever been. My body confidence has improved dramatically. I competed in the Spartan Trifecta World Championships and came 17th out of 450 competitors. I’m excited for the future with Primal Fitness. Thank you to my coaching Team.


Ryan Patterson - Big shout out to Primal Fitness Coaching 👏🔥 One of the biggest things I’ve learned is that more isn’t always more. Training hard matters, but knowing when to pull back, recover and actually absorb the training is where the progress happens. Since starting coaching I’ve become stronger, fitter and more disciplined without falling into the trap of overtraining. The structure, support and focus on recovery has been a game changer. If you want coaching that gets results and teaches you how to train smarter, I’d highly recommend Primal Fitness 💪


Shawn Stephens - I joined Primal Fitness in September 2024 after barely finishing a Spartan Super in West Virginia. I had reached the limit of what I could accomplish on my own and desperately needed structure, guidance, and a smarter approach to training. Just eight weeks later, I completed my first Beast. Since then, I’ve continued following the program and now even more driven toward some very ambitious goals. But the biggest change hasn’t been my athletic ability, body transformation or even my race results. It’s been my mindset. When I started, my goal was to prove I could do something incredibly hard. Through Matt’s coaching, I’ve learned that real progress isn’t about constantly proving yourself. It’s about consistently becoming the best version of yourself. Matt’s approach is built on intelligent programming, recovery, and long-term development. He knows when to push and when to pull back. As someone who has dealt with injuries and setbacks along the way, that precision has been invaluable. If you’re looking for a coach who will help you build sustainable fitness, perform at a higher level, and develop a healthier relationship with training, I highly recommend Matt and Primal Fitness.


Paul Taylor - The Primal fitness lifestyle gets results. While I started my original weight-loss journey after attending the Tony Robbins UPW event in Chicago in 2012, I hadn’t really considered changes in body composition for more than a decade. As I began a decade-long pursuit of running goals as an endurance runner, I figured as long as I burned more calories than I took in, things would be good. I maintained my weight for the most part during this time, but didn’t realize there was a better way and another level. Fast forward to today. I’ve learned a lot about nutrition and training from the coaches at Primal Fitness and am continuing to learn and grow. The community is also incredibly supportive. It’s never too late to start the journey to a healthier way of living.


Sarah Jane - Joining Primal Fitness has been one of the best decisions I’ve made. 2 years ago I put my trust in the process, stayed consistent, and focused on the long game rather than chasing quick results. The coaching, support, and community helped me grow not just physically, but mentally too. Through the ups and downs, I kept showing up, followed the guidance, and ended up having my most successful race season to date, finishing 6th in the Spartan UK National Series. What I appreciate most is that Primal isn’t about perfection. It’s about building sustainable habits, becoming more capable, and trusting that the results will come. If you’re willing to do the work, the process really does work.


Jack Roberts - Primal fitness had been a massive jump in my life. It’s the company who’s made me, me and who I have become to this day. The people are amazing in the team they are so supportive, very motivational, not only primal encourage a healthier life style but it also brings a positive impact on your mental health and can make you into a confident human being. The company owner is my uncle, he’s always been there for me when I need him, he’s supportive and only wants the best outcomes on others he helps. With his support I’m the person I am today. I do Spartan racing I haven’t had a lose yet! This would be because the amazing programs and training Primal has to offer they will be there for you no matter how you feel. Iv got 3 wins and 5 2nds. primal makes sure you are ready for the best outcome possible, they notice your lacking, you keeping on top and the places where you are above all program.